Sales Market Details
Once you have developed sales objectives, you must determine to whom you will be selling your product. Making this determination is really defining a target market—a group of people or companies with a set of common characteristics. Target marketing allows for a concentration of effort against a portion of the universe with similar descriptors, product needs, or buying habits.
Companies don't sell products; customers purchase them. In effect, your company exists because of the customers or target markets you choose to serve. Since we define marketing as the process of identifying the target market(s), determining the needs and wants of the target market(s), and fulfilling those needs and wants better than the competition, the determination of the target market is the most critical step in the marketing planning process.
Once you have developed sales objectives, you must determine to whom you will be selling your product. Making this determination is really defining a target market—a group of people or companies with a set of common characteristics. Target marketing allows for a concentration of effort against a portion of the universe with similar descriptors, product needs, or buying habits.
Companies don't sell products; customers purchase them. In effect, your company exists because of the customers or target markets you choose to serve. Since we define marketing as the process of identifying the target market(s), determining the needs and wants of the target market(s), and fulfilling those needs and wants better than the competition, the determination of the target market is the most critical step in the marketing planning process.
Sales Market
Sales Market
Sales Market
Sales Market
Sales Market
Sales Market
Sales Market
Sales Market
Sales Market
Sales Market
Sales Market
Sales Market
Sales Market
Sales Market
Sales Market
Sales Market
Sales Market
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